In Chapter 1 Jay Conrad Levinson contrasts guerrilla marketing with traditional brand based marketing over 20 points but this ignores direct response marketing. The Best of Guerrilla Marketing--Guerrilla Marketing Remix by Jay Conrad Levinson, , available at Book Depository with free delivery. Aug 9, - Guerilla Marketing (), by Jay Conrad Levinson. By Josh SanburnTuesday, Aug. 09, In the same way that guerilla warfare changed how people thought about war and conflict, Jay Conrad Levinson's concept of guerrilla marketing reshaped how small companies think about promoting themselves.Having bought a subscription, you can download this or other directories on our website. To download the file, click on the button below.